| Essential to an effectively
managed property is a thorough and directed marketing effort. Managing
a property involves a dedicated brokerage and marketing team, devoted
to maintaining and increasing a property's occupancy level. Thornton Oliver
Keller's marketing department uses proven methods and materials to create
and increase the level of marketing exposure necessary for your property's
success. Below is a summary of marketing strategies executed on the client's
behalf: |
| 1. Tenant Relations
Program - Tenant relations are extremely important in a
well-managed building. Care and dedication to the tenant's satisfaction
are key elements in tenant retention. |
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| 2. Signage - Well-located,
highly visible signs will be placed on site. These signs list our
phone number, broker contact information and our company's web site
address. |
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| 3. Area Broker mailing list -
A list of all our listings is sent via e-mail to commercial
real estate brokers in Boise, Meridian, Eagle, Nampa and Caldwell on a
monthly basis. Flyers for new & updated listings are included as well.
Follow up with personal phone calls. |
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| 4. TOK Agent Promotion -
Review the highlights of the property with other TOK
agents at the regularly scheduled sales meetings. Escort TOK brokers through
the property to enhance their knowledge about the available space and
its features and benefits. |
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| 5.
Direct Mail - Potential tenants
will be identified by specialty, SIC code or location and decision
makers notified of the property. Personal phone calls will be made
to the most probable candidates. |
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| 6. Loopnet.com - This popular
national commercial real estate search engine features our current listings.
Listings are updated every two weeks. |
| 7. Advertisements
- Ads are run on a rotating basis in local publications. |
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| 8. Web site - Flyers and listings
are updated daily at www.tokre.com. Photo reports are updated weekly.
Boise brokers access these reports via links we send to them each month.
Our web site also features a search engine of all our current listings.
To optimize a listing's exposure, our web address is posted on all marketing
materials, from letterhead to signage. |
